Join us for our next B.Y.O.L. (Bring Your Own Lunch) Webinar Series. The next webinar “PR is a Contact Sport” is all about PR and the brand experience. An incredible brand experience is what turns ordinary products into beloved brands. Public relations and social media are taking an increasingly important role in shaping that brand experience. Learn how PR is shaping perceptions and building loyalty for brands.
Joseph serves as the President of Cohn & Wolfe North America, the agency’s largest region. With more than 25 years of integrated marketing, public relations and branding experience, Joseph has created seamless brand experiences for clients such as Kellogg’s, Kraft, Ikea, Cadillac, Tylenol, Johnson & Johnson, Clean & Clear, American Express and WalMart.
Known for his expertise in brand and integrated marketing, Joseph’s first book — The Experience Effect — delivered a critically acclaimed, straightforward volume of marketing advice that showed big business how to build the ultimate brand experience.
Date: February 19, 2013 | 11:30 a.m. to 12:30 p.m. EST
Location: Brevard Family Partnership Board Room, 2301 W. Eau Gallie Blvd., Suite 104, Melbourne FL, 32935 (We will be providing a live feed)
Cost: $5 for Members (Savings of $20) | $10 for Nonmembers
RSVP: Please RSVP to Angelica@tntcommgroup.com
* In order to keep the cost of this down, we ask that you bring a brown bag lunch. Lunch will not be provided.