The Importance of Being True to Your Brand
February 14, 2017
7:30 – 9 a.m.
The Harris Global Innovation Center
1025 West NASA Blvd.
Melbourne, FL 32919
Join us on Valentine’s Day this year for an informative and hands-on event at the Harris Global Innovation Center. After a recent major acquisition, Harris Corporation undertook a brand campaign –“One Harris” – to help position the expanded company. No corporate change can succeed without all stakeholders knowing and understanding what’s changed – and that applies to both internal and external audiences.
Sandi Lee, Vice President Global Communications, guided the company through the strategic branding process. She will share her insights into the process, the role of Communications and how to love your brand. Harris will also provide attendees with a tour of the new Global Innovation Center, a state-of-the art immersive and interactive experience. Breakfast included.
$10 FPRA Members
Space Coast FPRA would also like to thank
for sponsoring and hosting us for this event.