Content Marketing Tips for PR Pros…tips from Michael Brito, SVP, Edelman Digital
I work for the largest public relations firm in the world and know nothing about public relations. What I do know is the importance of relevant content and why it’s important to an overall communications plan. Many PR firms are now responsible for posting content on a brand’s Facebook page and Twitter account. Here are four quick tips that will ensure the content you post increases engagement and provides value to the community.