Crisis Communications Training Event

 Be sure to register now. See you on November 17!

When crisis happens the pressure is on Public Relations professionals to handle media inquiries effectively, have the right people available to answer questions, and stay on the message. This will be another great training session on how to prepare for a crisis and what tools to use to make the communication plan most effective!The “Crisis Communications: Lessons from the Trenches” training session will take place at Holiday Inn Melbourne Viera.Presenter: Elliot Cohen
Elliot Cohen is one of the most experienced media relations/PR pros in the state of Florida. He is currently in charge of Media Relations and Crisis Management at Health First, the Space Coast’s largest health care provider. Elliot specializes in marketing, public relations and issue management services. He provides executive media coaching and is expert at leveraging earned media to achieve client’s reputational and financial goals. Mr. Cohen is a frequent industry lecturer on earned media and crisis management at conferences and corporate events. His plan development includes detailed situation analysis; development of strategic, sector and opportunity-driven goals/objectives; development of detailed public relations, communication, external affairs and marketing tactics in support of approved strategies.From hospital shootings to the international media crush surrounding the death of Anna Nicole Smith, to natural disasters, your organization’s reputation and future can hang in the balance in the blink of an eye.

Do you issue a printed statement or hold a news conference? Who should make your statement and where? Every crisis is different. What worked once may be devastating to your organization if repeated again!

Learn what questions you should ask, who should be making the decisions, and how to best reduce the damage.

Event Sponsor: the City of Titusville