You gain knowledge about your client or organization, you develop your strategy, you execute the plan and then what? Mark Sandler from SRA Research Group, Inc. has more than 25 years of experience designing research programs to help determine if public relations and ad campaigns are delivering the right message to the right audience.Once a public relations campaign is developed and implemented, it should be evaluated to determine how effective the campaign is in meeting the criteria that were set. The results of the evaluation are used both to assess the effectiveness of the effort and to plan future action. During this program, we will discuss what types of goals you can establish for evaluations and the variety of methodologies which can be employed based on the specifics of the campaign. This will include DIY, traditional research, and social media methodologies. Finally, we’ll discuss how to answer managements “big” question: Was it worth it?
Mark Sandler is Vice President of Client Services at SRA. Mark has been involved in the market research field for 25 years and was the principal of Research 100 in Princeton, NJ and founder of On The Mark Research of Stuart, FL which SRA acquired in 2005. Mark is a key team member at SRA and instrumental in all aspects of research design and execution at SRA. Experienced in both business and consumer research, he has conducted hundreds of quantitative and qualitative studies for organizations ranging from small not-for-profits to Fortune 500 companies throughout the U.S., EU, Asia and South America.
- Date: Thursday, January 10
- Cost: $20 FPRA members, $25 non-members, $15 students
- Time: 11:30 a.m. registration and networking, 12p.m.-1p.m. program
- Location: One Senior Place, The Red Room, 8085 Spyglass Hill Road, Viera, FL 32940
Please RSVP to Angelica DeLuccia at Angelica@tntcommgroup.com.
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** There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal. We still accept cash or check at the door.
Cancellations made less than three days in advance of the event date will not be refunded. No shows will be invoiced.