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Research plays a key role in any PR or marketing campaign.  Learn about the role of research in Research 101, how market research and consumer insights can add to  content, engagement and make you a more educated and aware PR professional.

Our speaker is Lynette Leathers, CEO of Mindspot Research with 20 years of Marketing Research experience, a six-sigma greenbelt, published author on the topic of customer satisfaction and loyalty, and a RIVA trained focus group moderator

Leathers has worked for notable international companies like Kellogg’s, as the Manager of Kid’s Market Research, on brands like Frosted Flakes, Corn Pops, Apple Jacks, and Froot Loops. Her areas of expertise include CPG, FMCG, Kids, Chronic illness/Health Issues, B2B, logistics supply chains, and organizations.  She has managed research in 42 countries for CHEP and has a strong background in International Research. She holds a BSBA from Montana State University and an MBA from University of Montana and resides in Orlando, Florida. She is the principal author of the Marketing Research Blog called Mindless Babble.

  • Date:  Thursday, July 26
  • Time:  11:30 Networking, 12:00 program
  • Location: Holiday Inn Viera
  • Meal choices include: Chicken Cordon Bleu, Beef Bourguignonne or Vegetarian Chef’s Choice.

Cost$20 per person member, $25 non-member, $15 per student

Payments now accepted via PayPal! Click on the appropriate fee to be directed to PayPay for online payment option.  There is a $1 convenience fee to cover the transaction cost if you opt to use PayPal.  We still accept cash or check at the door.

Please RSVP with meal choice, to Julie Arnold at Julie@Look-Marketing.com

Cancellations made less than three days in advance of the event date will not be refunded.  No shows will be invoiced.

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