During the summer of 2012, Sea-Doo launched a national integrated social media contest strategically designed to encourage consumer interaction with the brand. The contest was fully integrated to include key customer touch points in the brand purchase funnel,...
They say content is king, is it a cliche or the truth? Learn how a comprehensive content publishing strategy fuels successful social media effort for some of the world’s largest brands. Smart content helps drive conversation, engagement, search and discovery. ...
FPRA partnered with the Florida Institute of Technology’s Women’s Business Center to host a “PR 101” course for businesses in Brevard County on March 9, 2011. The program provided an overview of core PR techniques. The presentations are...
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